About Us

We’ve run one of Europe’s most successful luxury fitness retreat
companies since 2012, (38 Degrees North),trained thousands of clients, won multiple awards and received some wonderful press and praise.

However, we wanted to expand our reach and specifically help midlifers so we created our Midlife Mentors podcast and our

Midlife Reset transformational programme.

Weare incredibly aware that many midlifers are living stressful lives and
are struggling to live to their fullest potential – physically and mentally.

We desperately wanted to make our expert knowledge and
support more accessible. The success has been phenomenal and we have a
thriving tribe of like minded people, all sharing their journey.

We were both in the corporate rat race of London for over 15 years. So
we’ve experienced the stress, emptiness and unhealthy behaviour that
comes with it. Doing crazy workouts and eating well was the last thing

on our minds.

We can relate. We've been you. And therefore know exactly what’s
needed to make a lifetyle shift a reality. It’s fast, effective at home
workouts that truly get results. It’s realistic meal plans that aren’t
restrictive. It’s being able to have a drink or two without the guilt.

From retreats to our Midlife Reset transformational programme, to one to one coaching, to our corporate solutions, our approach is simple, sustainable and gets long term results.

We believe in our ability to transform lives and have done so time and again. We would love you to be next.


Claire previously worked in PR. In her attempt to escape her misery, she qualified as an NLP Practitioner and Business Coach, where she worked as a consultant for Microsoft. When she didn’t feel fulfilled by that, she became a stress management consultant, NLP and life coach. That didn’t completely float her boat either. Finally (after nearly losing all hope) at 33 she found her thing; empowering women to prioritise their wellbeing – physically and mentally. She qualified as a PT and Nutritional Advisor and made it her mission to help women, wherever they are on their journey, to feel strong from the inside out. This comes across in everything she does – from the retreats, to her live workshops and corporate work.


James worked as a music journalist and then went into the corporate media world – after having originally worked to acheive a Masters in Applied Psychology. When the opportunity arose for him to escape London and move to Ibiza to set up a gym – he jumped at it. And although it failed miserably, the retreats business flourished and so has his love for health and wellness. As a qualified PT, nutritional advisor, NLP Coach, hormone specialist and hypnotherapist, James brings a fresh male approach to the industry. Now in his fifties, battled his own body and mind demons – but looks and feels better than he did in his twenties. Now his purpose is to lift up others so they not only believe in themselves, but truly thrive through midlife and beyond.

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